Could website builders help agencies adapt to new challenges in 2024 and beyond? We asked Wix Studio...
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We discussed the future of website design with Wix's VP of Partners, Michal Bignitz.
Builders for websites are nothing new. Internet users were able to create (although simple) websites with the help of companies like GeoCities in the early 1990s, even without requiring a lot of technical expertise. Naturally, these early iterations are very different from the greatest website builders available today.
Up until recently, the bulk of website builders concentrated on providing clients with an option other than hiring freelancers or website agencies. offering a low-code/no-code platform that is easy to use and reasonably priced so that anyone with less technical expertise may build beautiful and useful websites.
While website builders undoubtedly still fulfill this function, agencies, designers, and developers are increasingly using website builder platforms to streamline and expedite the website development process.
Prominent website builders have noticed this trend and are now launching cutting-edge solutions tailored to agencies, developers, and designers; these range from improved website hosting choices to potent design tools.
One such platform is Wix, which will introduce Wix Studio in 2023 and provide customers with sophisticated design tools. Because of this, Wix is now regarded as one of the top website builders for agencies. We chatted with Michal Bigi Bignitz, VP of Partners at Wix, regarding the difficulties faced by experts in creating websites and how new tools like Wix Studio can help them get past those difficulties.
At Wix, Michal Bigi Bignitz is the Vice President of Partners. Bignitz joined Wixover eleven years ago and has led Wix Product Management, Wix International Growth, which is in charge of the company's expansion in all non-US regions, the WixApp Market, which is Wix's web app distribution platform, and other key initiatives inside Wix, including WixBlog and WixEvents.She worked as a software developer for a number of well-known startups and corporations, including Microsoft, before joining Wix. Bignitz has extensive expertise hiring, leading, and overseeing huge teams and highly strategic products.
Professionals in the ever-evolving industry of web design and development encounter a variety of obstacles that influence how they construct websites. Finding the ideal balance between developing intricate and dynamic projects and preserving execution efficiency is one of the main challenges.
While agencies and independent contractors strive to provide creative, intricate projects that are in line with their clients' goals, investing too much time and money in these projects can stifle productivity and stunt the expansion of businesses. Finding tools and approaches that strike a balance between efficiency and customisation is crucial. This involves utilizing applications that offer off-the-shelf solutions while retaining the ability to code when necessary.
Handling expansion in a market that is getting more and more crowded out is another big difficulty.
The rivalry has been more intense due to the growth of web development platforms and an increase in agencies and freelancers.
Professionals need to intentionally diversify their approach in order to overcome this obstacle. To increase their market presence, they are diversifying their clientele and taking on projects that they had previously thought were unattainable. Simultaneously, increasing output without sacrificing quality is made possible by optimizing efficiency through streamlined procedures and cutting-edge technologies, which enables scalable growth. In addition, adopting novel business models like recurring revenue streams promotes long-term viability and builds strong customer relationships.
Innovative approaches are being used by designers and developers to get around obstacles in the industry.
Growth and scalability are fostered by this teamwork, which broadens client portfolios and allows professionals to take on more customers collectively than they could individually.
By giving projects a head start without taking the place of the creative process, AI for web design can help overcome the difficulty of producing dynamic and complicated projects effectively. With the help of jump-starts provided by tools like text-to-image solutions and responsive AI, professionals can concentrate their efforts on the details that really set their creations apart.
The usage of reusable assets like templates, UI frameworks, and code widgets is also becoming more popular in the business. Teams inside agencies are creating and sharing their own resources, offering project kickstarts, and expediting development.
Collaboration among the community is another important growth tactic. In these communities, agencies and independent contractors exchange ideas, work together on projects, and exchange expertise. Growth and scalability are fostered by this teamwork, which broadens client portfolios and allows professionals to take on more customers collectively than they could individually. Flexible team configurations also enable workload modifications in response to project demands.
Growth strategies also heavily rely on client relations. With an emphasis on building long-term connections with clients, several agencies are switching from one-time payments to recurring monthly costs. This calls for modifying services to continue offering value and preserving client pleasure. Maintaining this business strategy over time requires developing strong client relationships that guarantee trust and commitment.
Each project that an agency works on is distinct, with a range of problems and demands.
Certain components could necessitate substantial customisation to fulfill particular customer requirements, but other aspects can be handled using off-the-shelf (low code/no code) solutions. It is not necessary to select one over the other; there are platforms that support both. Agencies want a platform that gives them the freedom and flexibility to select the best course of action for every project.
Customers are looking for all-inclusive solutions that cover every facet of their internet presence.
In the upcoming years, agencies, designers, and developers should expect to face a number of obstacles as the website-building market continues to change.
A notable developing trend is the move towards a centralized strategy, where clients are looking for more all-inclusive solutions that cover every facet of their internet presence.
Customers are searching more and more for integrated solutions that provide a smooth experience for all facets of their online presence, such as customer relationship management, marketing, e-commerce, and website development. Agencies will have to change by providing all-inclusive platforms that address these many demands in one location.
I admit that I have a prejudice, but this is just what we did when we developed Wix Studio.
We considered every requirement and difficulty, both present and future, and we brought them all together on a single platform that would be the best answer. Wix Studio is a complete platform designed for freelancers and agencies. We created an entirely new workspace for professionals and agencies to create, manage, and expand at scale, in addition to the new sophisticated Studio editor. This involves overseeing groups of people, paying customers, hundreds of domains and subscriptions, and revenue-generating prospects. Since I've already mentioned how crucial a great community is for success, we even included a robust community feature inside Wix Studio.
Although each element in Studio has varying degrees of intricacy, they are all user-friendly and provide capabilities beyond what is often found in a box. Users can choose how sophisticated they want to get and how deeply customized they want to get at the same time. This also applies to our best-in-class, out-of-the-box business solutions, which allow developers to completely customize flows and logic.
Since 2017, Owain, who formerly worked as a freelance content writer and editor, has written about a variety of business themes, including website builders and marketing. In this period, he has collaborated with prominent figures in the field, given speeches at various gatherings, and had articles published on prestigious media websites including Digital Doughnut, Website Builder Expert, MarketingProfs, and NealSchaffer.com.
Owain has worked directly with a number of the top website builders. This includes developing multiple websites using WIX, constructing his own Shopify e-commerce business, and assisting clients with expanding their Squarespace and WordPress websites.
Over the course of his career, Owain has developed a wide range of marketing expertise in a variety of industries, including brewing, international events, sophisticated engineering, and brand design. Owain completed a four-year business apprenticeship and went on to get an HNC, HND, and BA(Hons) in Business, Management, and Marketing. He also obtained various professional certifications from organizations such as the Institute of Data and Marketing (IDM) and the Institute of Leadership and Management (ILM).
When Owain isn't thinking, discussing, and writing about website builders, he likes to spend time with his family, walk his dog, and compete in Brazilian Jiu Jitsu.
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